Four Helpful Tips To Make The Most Of Your Website's Error Page

You know that the idea of this page is to redirect users to another page on your website and keep their interest. You want to do everything you can to ensure that the visitor stays on your domain and is not tempted to click elsewhere.

* 1. The first helpful hint is not to get bogged down in technology terms that only confuse the visitor. The visitor doesn't care so much about why your web page is not working at this moment, but they care about getting the information or content that they want. Using confusing error terms that you may not even understand yourself is a bad choice that will just distract and frustrate your prospects and increase the chances of them visiting a different website.

* 2. The second tip is to include a link to your home page. This might seem obvious but you'd be amazed at the amount of websites that don't bother. A common thing to see is the typical 404 error message embossed on a white background with no indication of where the user can go from here. Including a link to your home page ensures that visitors get the impression that it was just a temporary problem and they can go back to where they started.

* 3. Customize your 404 error page but don't go too far with it. Adding a personalized touch to your 404 page gives users a sense of belonging and makes them feel like their readership and attention is valued. A good tip is to add a bit of humour to it. This is evident with the likes of Google Chrome. Instead of simply saying that the something has gone wrong, they include an emoticon embossed onto a tab. This gives a sense of humour to the situation and ensures users do not get too frustrated. It adds a human touch to the situation and lets users know that the administrator cares about the finer details of their website. Don't go too far with it though and have animations of jumping monkeys for example. This will just distract visitors.

* 4. Don't tell the user that he/she has done something wrong. Even online you need to think of the mantra that the customer is always right. Even if they have really typed something incorrect, it is best to just say "something went wrong" instead of placing direct blame on them. This way they are more inclined to stick around.