General steps for your Online Marketing planning:

1. Market Research:

You first need to know who your customers are. How and where to find them, will you be able to attract those customers and what offers you can give to enter the competition?

2. Analyze and understand Competition:

Every industry has competitors and before you go on you have to take a deep look into your competitors and what they do to attract customers, you have to be able to make anything that could improve your service or products quality and that’s an important key-point in any business to be more successful.

3. Search Engine Marketing (SEM):

Before doing anything you must take a look at Google business solutions, you have to go to Google Adwords and start to expect what keywords your customers may use to find your product or service, Google have two ways of charging one is Cost Per Click (CPC) and Cost Per Impression (CPM), in addition to the amazing several tools which will help you to find what are the best keywords you can use finally, your Return on Investment (ROI).

4. Analyze your traffic:

Another useful tools from Google is Google Analytics, a very useful tools which tells you where your traffic came from and how many page viewed, you will also need Google Webmaster Tools to help you to improve your website visibility to search engine through Sitemap and Robots.txt.

Those are the four basic elements that can help you to start building your plan; you have to read them more than once, because if you understand what these points exactly mean, you will be able to manage a very successful investment, you will also be able to focus on your weak points and turn it into a powerful points which is going to make you more powerful and increase people and employees respect for you and the way you manage your business.

The next step will help you to understand the competition and become a powerful business owner, let’s see what your competitors have done to force you to do this effort to build a successful business!

You may also take a look at the other parts:

• Part 1 – Why Online Marketing
• Part 2 – Determine a Long-Term Goal
• Part 3 – Web-Design and Usability

Now that you have enough enthusiasm, Clear Goal and an open mind to continue in this journey, we are going now to explore the first visible point on the process of Online Marketing and meeting your new online customers, I’ll do my best to help you to choose your website structure and navigation and how you can make it useful for your customers to make them a usual visitors for your website because you have made it easier for them to find their needs.

Most of modern websites now, and I mean by modern websites the ones that made a big success over the World Wide Web, no one can deny that a website like amazon has made a noticeable mutation in shaping a very useful menu, you can see that they didn’t give much attention to webdesign, but it gave it’s users a very amazing menu that you can use to find exactly the item you are looking for without wasting much of your time

Amazon gives it’s user a very useful menu and fast navigation using it’s search among specific categories

Tips that can help you to have a useful Website:

I have found it more easier to give a list of tips that will make it much easier for you to determine your website navigation and design, each tip are more like a hint for your upcoming or current website.

• Determine the main structure of web site according what you are going to offer.
• Choose a clean design and make it easy to find what you are selling
• Make a clear and visible menu.
• Add some explanation over or under items and services.
• Use Clear Fonts and try to make it sharp.
• Choose carefully your content and look to it from customer side.
• Create Mobile, Andriod and Ipad version for your website.
• Give much attention to support section and make it easy for customers to find help by setting up a Forum or Blog
• Ask your customers to give their feedback about your website.
• Keep updating your website and keep an eye on it daily.
• Look at what other websites have done to become successful.

If you follow these steps, I guarantee that you will have a website that will make your customers tell their families and friends about and will recommend it to others which will place you on the top of your industry competitors.

Learn from successful websites

If you took a closer look at most of modern and huge websites such as Google, you will note that those websites has went to be very simple in their designs, because after-all visitors have came to visit your website not only to enjoy it’s beautiful design, you have to give attention to usability which means designing a content that was built logically according to expected customers navigation to your website, use attractive colors only to bring your visitor attention and leading them to go to the page where your selling your products and services, if you have succeeded to do nothing else will be harder, anything you will do in the future will be only adding more content to this structure

Google gives it’s users a very visible interface and basic design, they have achieved the greatest part of usability

In fewer words, you need to think exactly like a visitor, and think about the easiest way to make your products visible to your visitors because if they found what they were looking for once, they will definitely come again to find anything they may need from what you are selling or providing.

You may also take a look at the other parts:

• Part 1 – Why Online Marketing
• Part 2 – Determine a Long-Term Gaol
• Part 4 – Online Marketing Planning” (Strategy)

Hello Web Surfers, I will write this article on 15 separate parts, I will also sum all the articles and publish it with the final part 15, If you see any information that I may have forgot, you can share it with us and blog readers, I would like also to announce that we are ready to accept articles form writers all over the world to give the chance to the whole world to know what we have learned over the years, because after all if we didn’t share our knowledge we will lose our sense of humanity that we don’t want to lose even for a second, I’m open to any questions or suggestions that can improve our blog and of course the services we are giving to anyone starting a new business, so let me get in the subject

Most of you and other business owners may had the ability to start their own business online, everyone who did this, worked so hard, spent a lot time and much effort to bring his business to Internet Planet, but what happens often with most of us that we think that we have done everything correctly, but our sales still the same, then you ask yourself what’s wrong?, why this awesome Boss who have X website is successful and what did he do to be so famous?!

The answer is very simple, It could be your website Design, Content or Structure and sometimes all of them, but when this happen and you feel that something is wrong don’t be depressed, just smile and think again, I assure to you that the answer can be very simple, you need to know that the whole secret is lying behind arranging your Goals and determining Plans.

Improving Business Online Visibilty Series By Caslay.Com

Stay Up To Date!

The most important characteristic about Internet is its daily progress in a way that makes it very hard to keep up to date with all its newest tips and techniques, in this series I’ll help you to put your feet on the land of Online Marketing, but you may also need to know that you have to keep visiting blogs and read articles about new techniques so you can make yourself up to date and have a business successful, by continuous reading you will be able to save a lot of money and effort, you will avoid hiring people who will ask you for a lot of cash and giving you a very bad result in return or even using bad methods which will cause to have your website removed from search engine.

Understand the game!

The second point is that even if you are going to hire someone to do Online Marketing for your company or use someone as your Online Marketing Consultant, this series will help you to understand what those people you hire will do to make your website successful and protect you from being fooled by anyone “Knowledge is Power”.

I’m going to share with our readers my own experience in Online Marketing I gained over days and years, I also will give a fully organized details for those who runs their business offline and looking forward to go online and those who already have their online business and suffering a shortage on their sales, so if you don’t have any knowledge about Online Marketing yet, sit your back, take a deep breath and relax, because it’s going to be an interesting journey full of valuable information which will guide you to have not just a successful Online Business, but will also give your some keys of success, which you should follow in your life as a whole.

Advertising History & Netscape Vision

Before Internet Marketing was found the advertising systems were TV and Newspapers, now you can browse the whole world with a few clicks anytime you want, imagine how many people use Google daily to find anything they are looking for, you must know that if online people didn’t see your business on their screens, the result will be losing many clients (What about only 20 more clients come visit you daily?, this is definitely more profit than your current).

Netscape was one of the first Internet Service Providers in the world “Known now as AOL”, they have seen internet with another new prospective, one which wanted the internet to be a better place for buyers and sellers, August, 1995, witnessed the launch of Netscape Shares, within weeks public interested has incredibly increased and business owners joined this new field that brought them much sales than they have expected, nowadays Internet Services become very cheap in many countries, as a result it increased the number of people who will be able to be affected by Internet marketing while they spend most of their day hours online.

What types of marketing you should use?

There are many forms of Online Marketing, it depends on the one you ask what Online Marketing Means?!, there’s a someone who will tell you that it’s placing ads and banners on other websites which will increase the number of your website visitors, another one will say; it’s selling a products or services of other companies online which is also known as “Referral Program”, then you get an email tells you that you can make a huge wealth over a couple of nights by selling you “a specific form of Online Marketing program” and this is another method of Online Marketing which depends on using you and wasting your time.

As for me I will tell you that Online Marketing is just using all the possible legal methods and techniques which will help you to make your OWN Business more successful and much larger than what you already have at the moment, don’t waste your efforts selling other companies products, you can spend more effort making your own website and selling your products, but this way you will for sure improve your income rather than selling other people products or services.

So, now you know that thousands of Online Surfers can see you every day, but you don’t know how to tell them who you are and what you can do, you could be better than other successful competitor who is selling a service or product which is not better than yours, but he has found the little secrets of attracting customers and making them addicted to his store and websites, keep following me to continue this wonderful journey in the land of Online Marketing, where the word Impossible makes no sense!

You may also take a look at the other parts:

• Part 2 – Determine a Long-Term Goal
• Part 3 – Web-Design and Usability
• Part 4 – Online Marketing Planning” (Strategy)