Start with Web-Design and Usability

Now that you have enough enthusiasm, Clear Goal and an open mind to continue in this journey, we are going now to explore the first visible point on the process of Online Marketing and meeting your new online customers, I’ll do my best to help you to choose your website structure and navigation and how you can make it useful for your customers to make them a usual visitors for your website because you have made it easier for them to find their needs.

Most of modern websites now, and I mean by modern websites the ones that made a big success over the World Wide Web, no one can deny that a website like amazon has made a noticeable mutation in shaping a very useful menu, you can see that they didn’t give much attention to webdesign, but it gave it’s users a very amazing menu that you can use to find exactly the item you are looking for without wasting much of your time

Amazon gives it’s user a very useful menu and fast navigation using it’s search among specific categories

Tips that can help you to have a useful Website:

I have found it more easier to give a list of tips that will make it much easier for you to determine your website navigation and design, each tip are more like a hint for your upcoming or current website.

• Determine the main structure of web site according what you are going to offer.
• Choose a clean design and make it easy to find what you are selling
• Make a clear and visible menu.
• Add some explanation over or under items and services.
• Use Clear Fonts and try to make it sharp.
• Choose carefully your content and look to it from customer side.
• Create Mobile, Andriod and Ipad version for your website.
• Give much attention to support section and make it easy for customers to find help by setting up a Forum or Blog
• Ask your customers to give their feedback about your website.
• Keep updating your website and keep an eye on it daily.
• Look at what other websites have done to become successful.

If you follow these steps, I guarantee that you will have a website that will make your customers tell their families and friends about and will recommend it to others which will place you on the top of your industry competitors.

Learn from successful websites

If you took a closer look at most of modern and huge websites such as Google, you will note that those websites has went to be very simple in their designs, because after-all visitors have came to visit your website not only to enjoy it’s beautiful design, you have to give attention to usability which means designing a content that was built logically according to expected customers navigation to your website, use attractive colors only to bring your visitor attention and leading them to go to the page where your selling your products and services, if you have succeeded to do nothing else will be harder, anything you will do in the future will be only adding more content to this structure

Google gives it’s users a very visible interface and basic design, they have achieved the greatest part of usability

In fewer words, you need to think exactly like a visitor, and think about the easiest way to make your products visible to your visitors because if they found what they were looking for once, they will definitely come again to find anything they may need from what you are selling or providing.

You may also take a look at the other parts:

• Part 1 – Why Online Marketing
• Part 2 – Determine a Long-Term Gaol
• Part 4 – Online Marketing Planning” (Strategy)